Writing a professional profile for your accounting firm website or social media pages can be a daunting task. Introducing yourself online can be difficult, as opposed to the familiar face-to-face interactions, where you can tailor your communication style to the needs of the moment. As a result, many firms struggle to work out their digital audience and often neglect this important aspect of their online marketing.
A strong profile is essential to your online presence and helps to attract and engage with clients and new prospects by presenting a personal and professional story about you, your team and your firm. This is a big demand for just a few paragraphs of text, but with some thought and creativity, you can use your online profile to grow your brand, increase leads, improve Search Engine Optimisation and ultimately increase the visibility of your business.
Warm and inviting content can only get you so far; clients want to put a face with the trusted name. Staff profiles are a great way to introduce your team to your clients and adding photos can help strengthen your bond with clients. Hiring a professional photographer doesn’t suit everyone, so below are some tips that will help you take the best portrait pictures yourself. All you need is a smartphone with a decent camera and a little bit of knowledge.
Now that your content and photos are ready to go it’s time to get it set up through your Web Manager login. This can be done as a simple content page with your photos inserted alongside your content using the text and image widgets to align your headshots with each blurb.
For an easier to manage solution, our designers can create a stylish layout for you with a special Profile widget which you can easily place your information into and it automatically outputs a consistent format to match your website look and feel for each team member. With this set up you can choose to organise your staff by position or office location and apply eye-catching effects to help make your staff profiles stand out!