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Web Manager Resource Hub

Visit the Web Manager Resource Hub featuring useful information on how Web Manager can help enhance your online presence.

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Welcome to the Smith Jones blog

We cover the news about business and accounting. Keep up with how the news is affecting your business.


Okay, so you have a business plan - but do you have a life balance plan? After all, making your business a success is a marathon, not a sprint. So it's important to pace yourself by recharging your internal batteries on a regular basis. This can really help your business thrive! Read more…

If you need to increase your company's competitiveness and profit, where should you start? Should you focus on your employees first, or should you start by focusing on your customers first? In reality, you need to do both.

It is almost always best to start by focusing on your employees first. Highly satisfied and engaged employees are essential for achieving high levels of customer satisfaction, retention and long-term loyalty. Start by listening to your employees and taking action based on their ongoing feedback. Read more…

Small business owners need to nail their value proposition in order to add value to their businesses, according to long-time marketer and Sydney Small Business Centre founder Amanda Falconer.

"A VP - better known as a value proposition - is the bedrock of your entire marketing strategy, which is why it's essential to spend the time absolutely nailing it," she says. Read more…

How Well Do You Know Your Business

The start of a new financial year is an appropriate time to take stock of the position your business is in at present. This month you could ask yourself "How well do I know my business? To start this process, why not ask your employees what business you're in. Then compare their answers to yours. As part of the review of "How well do you know your business?" we have prepared a check list which we are happy to send you. Some of the questions are: Read more…

Get Started With Facebook Advertising

Facebook's advertising feature allows you to place small display ads in the right sidebar of the social network's pages and profiles.

The advertising platform works somewhat like Google AdWords. You simply bid for keywords based on Facebook users' profiles and compete to get your ads placed.

You can target your ad using a range of variables, including keywords, location, age, gender, education, relationship status and interests. You can also choose between a cost-per-click (CPC) pricing model, where you pay only for clicks, and a cost-per-thousand (CPM) model, where you pay per 1,000 ad views. Read more…

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